Ian Gotts is the author of ‘Common Approach, Uncommon Results: How adoption gives you the results you deserve’. The principles have been used by corporations around the world. It has been translated into Chinese and “adopted” by the Chinese Government for their e-Government programme, with over 30,000 copies sold. He is the founder and CEO of Nimbus, a 10 yr old and rapidly growing software company. Based on that experience, Ian’s second book, Why Killer Products Don’t Sell, explains how to sell innovative products to corporates and is available in September. Prior to Nimbus he spent 12 years with Accenture managing high profile programmes, including 2 years as IT Director of the DSS. He still represents Britain at an international level at sailing and was in the Olympic Squad in 1984.